Learning digital marketing today is very easy with all the resources you can use online. Mastering the art of digital marketing will require you to be diligent in tapping the correct and reliable resources. Merriam-Webster best describes learning as “knowledge or skill acquired by instruction or study.” The quote tells you should learn from the best to be the best.
Digital marketing resources are essential study materials about the basic and advance techniques one can use in their marketing strategies.
Listed below are the platforms where you can get helpful information to upgrade your digital marketing skills:
- Online Courses
- Social media groups
- Local Seminars
If the list above is too vague, don’t worry. I will be naming the resources readily available on the internet for you to use.
Let us start!
1. Moz Academy
Moz is one of the leading SEO softwares used by many businesses to optimize their website effectively. They have proven their way in the SEO industry by giving results that give conversions when appropriately used.
Moz Academy is an online academy of Moz where you can learn everything about SEO and digital marketing. They will be giving you different courses and tests. At the end of every course, you will be given a certificate of completion which will give you an advantage for employment or just simply your bragging right that you’re an SEO expert already.
Furthermore, the online courses offered in Moz Academy will be one of the recommendations given their track record in the SEO business. Learning from the experts would be one of the practical ways to make your way in the digital marketing industry.
Ahref is another SEO tool with a credible record in creating successful strategies concerning optimizing website content.
Now, they have given features with their website to give free and paid courses on how to use their applications effectively. Ahref academy will also give certification to the ones who finish their courses. However, Ahref focuses mainly on utilizing their applications. The limited courses will still be enough to get the main principles in your digital marketing career.
Likwise, Udemy is an online learning platform famous for offering various courses about different topics.
Digital marketing courses are available within the platform. They have a wide range of online teachers who are experts in the field. The paid courses may be costly, but it will be worth it with all the digital marketing resources you can learn.
Most of the students that used the platform have primarily positive reviews to give. Overall, users are satisfied and have reviewed that the platform is interactive and full of knowledge.
Youtube has millions of content focusing not only on entertainment but education. The video platform contains a lot of beneficial content about digital marketing resources and all related topics. Moreover, thousands of results will give you video content about digital marketing when you search for related keywords. How-to’s, tutorials, and guides will help you overcome problems using Youtube.
As you go through educational Youtube clips, you will be amazed how video bloggers present their thoughts on how digital marketing works. For instance, you will see how they use flowchart software like the Microsoft Visio Professional 2010 and make you easily understand the concept. Flowcharts and diagrams in infographic presentations are handy for beginners. And, youtube content creators cater to the curiosity and queries of newbie marketers.
Below is an example a video you can watch in Youtube about digital marketing.
WarriorForum is the leading online forum for marketing. The forum is composed of experts and newbies who exchange precious information with each other.
The site has established its name as a newbie-friendly environment where experts are generous enough to give insights and knowledge within the community. Users will have the opportunity to share questions, and others will answer them. For one thing, It will be a good ground for you to check if you have similar problems and give you insights into how you can prevent the problems from happening in the future.
Additionally, you can find important marketing tools, feedback, and reviews from people using these tools on the website. There is also an available premium for you to access where administrators and even more expert individuals will personally answer you.
6. Marketing School Podcast by Neil Patel and Eric Siu
The marketing gurus Neil Patel and Eric Sui’s podcasts can be heard on Google Podcast, Itunes, and Spotify. The daily podcast offers a few minutes of practical marketing advice. All the bite-sized episodes will extend the whole marketing world – from SEO to content marketing to Social media ads.
For me, the relatable way Neil and Eric share their is very effective . If you are the kind of person who prefers audio resources, the podcast is for you.
7. Content Marketing: The Ultimate Beginner’s Guide to What Works
An ebook entitled Content Marketing: The Ultimate Beginner’s Guide to What Works is an essential digital marketing resource that talks about the vital information that you need to learn when creating your content marketing campaigns.
Undoubtedly, the ebook should be read as a guide for people who are just getting started with digital marketing or struggling with present strategies in their content marketing.
What benefits can you get when you tap digital marketing resources?
You can master the things you are willing to learn
Techniques and algorithms are continuously changing with digital marketing. The system that may be effective a few months back may not apply to the present algorithm. So, it is always best to be updated with the current progress of digital marketing. You should consider applying for online digital marketing certificate programs and signing up for other online digital marketing resources. But, no matter how old an online resource is, you can always use it to help advance your basic skills.
Gain a deeper insight
Aside from the fundamental knowledge, the broad scope of the digital marketing resources will pave an opportunity for you to hear what experts say and gain a more profound knowledge of the subject matter. Moreover, in-depth knowledge can prevent you from making mistakes that could happen in the future.
No wastage of time
You can find many ways to learn content that fits your marketing work because there is plenty of content available on the internet. People who have time can read ebooks and blogs. But for those who have time limitations, listening to podcasts or video clips can be a great solution.
Even if most entrepreneurs invest costly formal education in the industry, other people who lack the funding must find an alternative way. Multiple free marketing resources are available to anyone willing to sign up. Choose the best resource that fits your budget, your learning style, and your preference.
Be part of the digital marketing community
As you embark on the journey of learning, you will officially be a part of the digital marketing community. Also, there will be people like you who are learning. They will be with you on your journey. In addition, there will also be people willing to share their knowledge and willing to teach newbies. And the collaboration makes up a community of marketers.
A tremendous amount of diligence is required in understanding the latest trends in digital marketing. It is beyond the concept of collecting and analyzing data. You must apply everything and explore tactics that fit your brand.
Lastly, digital marketing is not about following an established rule; but it is trying your best and learning from mistakes. Furthermore, it is an experiment that requires a lot of strategies and ideas to gain maximum efficiency.